Grow Your Group Identity With Custom Brand Apparel

Every kind of event from community or church fundraisers and promotions, family or class reunions to business and tradeshow events. It’s easy to grow your group identity with custom brand apparel either online or from your local graphic design or sign company. As a key advertising component, custom brand apparel is a snap!

Sports Apparel & Fundraiser!

Custom brand apparel is perfect for sports teams of all kinds. Let your local graphic designer customize your team logo or create a new one! Baseball or basketball, hockey of football, identify and make your team stand out with t-shirt, caps, pants and sweatshirts. They provide an inspiring team look and support for the group image. Sports apparel has every size and color available. The hardest part will be in choosing the garments! And don’t forget the cheer squad. And don’t leave out coaches, cheerleaders and support staff. Match your custom team designs on hoodies, sweatshirts, with the same array of selection and price.

Family members and team supporters may also want matching shirts to show their support for the team as they enter those playoff games! When weather is a concern, just beef up the apparel with custom outerwear, jackets, vest or sweatshirts and hats and cheer the team on!

Once you have your team design and apparel, don’t forget to offer these and extra items for sale for the team. You can provide decals, towels, cups, mugs, and other fun and inexpensive promotional products along with apparel to support the team’s expenses. Fundraising efforts are a snap with attractive custom sports apparel!

Show Your School Pride

Custom brand apparel is all about identity of a group. When is a group identity ever more important than at school? Custom brand apparel is the perfect solution. If you’re in charge of organizing and purchasing apparel, here’s a short list of some methods to reach out to students, teachers and parents to maximize results.

  1. In person sales. Set up a table with samples, order forms and take orders. The Girl Scouts do it!
  2. How about start with a sign? Post several signs all over in hallways and cafeteria for ongoing repetition.
  3. Banner in front of school. Bright banners in front of the school reach a wide audience of parents dropping off kids to broader members of the community seeing sales reminders.
  4. School newspaper. Do you know the history about how the design was developed?
  5. Staff mailbox flyers. Don’t forget to remind teachers and staff.
  6. Flyers sent home with students. And of course, use a paper flyer announcement to send home with students.

B2B

Company provided apparel is a great way to build morale amongst employees while maintaining company identity, boost morale and standardize the dress code, making it easier to enforce. Never worry again about customers raising their eyebrows about employee attire or worry about disciplinary actions when you have company branded apparel.

Custom branded clothing is effective and useful for many different occasions. When you need to create a strong group identity custom branded apparel is the perfect solution.

Company Branded Apparel

In today’s fast-paced business, you want to do everything you can to keep your company name and logo front and center in the marketplace. So with all the challenges in today’s business, why choose company apparel? Branded promotional apparel is an affordable alternative to break the barrier of invisibility and reach your target audience to build brand awareness. When is it appropriate or even preferred to have company branded apparel for business?

Professionals Meeting Homeowners

Consider the homeowner or young mother at home waiting for the repairman to show up and fix the broken appliance or service the pool or maintain the landscaping. A professionally lettered van pulls up out in front and a helpful gentleman steps out to work wearing a polo or uniformed work shirt with crisply embroidered logo on the chest and logo-matching hat proclaiming that he is from A-1 Plumbing, Pool Service or Landscaping and the homeowner is assured. Simple branded apparel alone helps build brand recognition for the business, trust with existing customers, develop new customer base from the inexpensive advertising going on passively as the employee does his job and all of this establishes the character and quality of the company. A professional employee look sets the tone a step above the competition. It sets your company apart as professional.

Professionals Meeting Other Professionals

One of the most popular uses of wearing branded company apparel is when attending a professional tradeshow. The company apparel sets the exhibitor’s apart from the spectator’s so potential clients know who to talk to about products. If you weren’t wearing company apparel, it’s almost a sure bet that your competitors will be. Don’t be caught looking less than professional at a professional tradeshow.

And if your company is more of a B2B company providing services to other businesses, you still want to maintain your professional image by calling on clients in branded company apparel. After all, you wouldn’t call on a customer without your business cards would you? Look the professional through and through. Would you go to an appointment with one of your best clients wearing an old sweatshirt and jeans?

Professionals Giving to Others

Say thank you to the clients and people who help build your business. Corporate gifts of shirts, hats or other promotional materials are great marketing tools and a win-win for business and customer alike.

Everyone likes to receive a gift and when that gift is for free, it is more than welcome. Such corporate giveaways are usually gifted to a large number of people who attend corporate events and trade conventions where the target audience is huge. Such gifts act as a token of gratitude on part of the company towards its committed employees which in turn encourages employee loyalty and at the same time successfully attracts the attention of prospective customers to the business.

You can either give your branded apparel as incentive for your customers to make purchases or simply offer it as a gift with their purchase of items from your store or website. This encourages the promotion of your business for about the price of an Espresso and they won’t even realize they are doing it.

Professionals Giving Back to The Community

One of the best ways to affordably market your company, gain visibility and be charitable at the same time is by getting your company involved in your local community. Join the Chamber of Commerce, Kiwanis, Rotary, Soroptimist, Lions Club, and many more worthy organizations afford tremendous opportunities to elevate your company into a much larger network.

Having branded company apparel is a tremendously effective and affordable way to promote your business to a larger audience. The hardest part will be to narrow down all the choices of styles, patterns and colors that employees and customers will want to wear!

Leveraging the Web to Increased Sales Leads in the Texile and Apparel Equipment Marketplace

Ever wonder where the best place to market and sell your textile equipment is. Many manufacturers of Textile and Apparel equipment have begun looking in out of the ordinary places to try and beat the competition and gain access to those hard to find leads. With the growth of the internet as a lead generation tool in the textile industry, many manufacturers and brokers alike have shifted resources to non-traditional marketplaces such as eBay’s Industrial Listings and other sites such as Alibaba.com.

The question a sales person must ask themselves in the ultra competitive world of Textile and Apparel Manufacturing equipment is “Where do I sell my products?” Although many Manufacturers and brokers still choose to go the traditional route and actually sell their products through trade publications and long established lists of industry contacts, the largest marketplace for Textile equipment is on the web. At any given moment, there are thousands of Manufacturing and Industrial products for sale on eBay, Yahoo! Auctions, Alibaba.com and even Amazon.com.

When marketing your own textile manufacturing products, you can’t wait for customers to find you; you have to bring your product to them. Seek out those who would be interested in what you have to sell. If you’re selling textile equipment with a very specific function, check out the online forums devoted to the appropriate process or finished products. (You might be surprised to find that there are hundreds of forums for every imaginable topic!)

Without posting an obvious ad, which is usually not allowed, offer to send sample literature to whoever will take it. Don’t worry about giving away a bit of valuable marketing material for free. Once you build a loyal customer base and industry network group these people will help you sell more by referring customers to you.

I also recommend that you look of the beaten path for apparel and textile equipment marketplaces. Hundreds of sites exist for reselling all sorts of industrial equipment including textile and Apparel machinery.

In closing don’t be afraid to leave the beaten path when hunting for sales leads, the internet has been a revolutionary tool for a number of industries and the textile marketplace is no exception.